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Pinterest is an image-based social media platform where users are allowed to share or post image-related content.
In the last couple years, visual content has become the go-to, or predominant content type for social media and content marketers around the the world.
This type of content, also known as visual marketing is the transmitting or of images, infographics, GIFs, and videos to sell a product.
Thus, visual marketing is a modern marketing methodology which marketers in virtually all industry need to apply.
This marketing strategy has brought much prominence to many social media sites including Pinterest.
Sneakers Geox C NEBULA D Navy Women's As a result, Pinterest has grown from a family of a few thousand users, to one of the most marketable social media sites.
Today, brands and businesses are taking advantage of the marketing potential of Pinterest.
Pinterest only has more than 175 million registered users, with a 150 million active users, compared to Instagram, Facebook and Twitter that have magnificent follower base respectively.
For example, Twitter has an estimated total number of 1.3 billion registered users.
Facebook has a spectacular Moritz Snow Black Women's Tec Hi Lite St Waterproof I Charcoal 200 Boot t1wv4qxg daily active users.
Instagram has 600 million month active users, 400 million daily active users
So, why are marketers and industry leaders flocking to Pinterest as their preferred social media marketing platform?
Simple put, Pins have a much longer lifespan on Pinterest than posts on Facebook and tweets on Twitter, making it easier to grow your business on Pinterest.
Recent studies shows that, pins spreads more than a tweet or a post on Facebook. It points out that a pin gets 100 times more repins than a tweet with only 1.4% retweets on average.
And on Facebook, the half-life of a pin is 1.6000× longer than a Facebook post.
Fortune 500 companies that have setup business accounts on Pinterest has grown significantly to about 27% in the last few years.
These stats illustrate the power of Pinterest marketing and why businesses, big and small should leverage it. It shows Pinterest incredible potential to grow your business rapidly when compared with other social sites.
Thus, how can you leverage the power of Pinterest marketing to grow your business?
Here are a few simple steps to help you grow your business on Pinterest.
• Setup A Business Account
If you do not have an account on Pinterest, sign up for a business account. This will require you to sign up using your business name.
And if you already have a personal account, upgrade it to a business account, or setup a new business account altogether.
A Pinterest business account has more features that will help you maximize the benefits of Pinterest marketing.
With a business page you can discover analytics and metrics to measure, such as: number of visits to your blog, posts that gets the highest repins, number of notable users, impressions, and repins.
Please, note that there are little differences on the terms of service of a personal account and a business account.
For details about terms of service on Pinterest business account, please, read Pinterest blog.
A business account has many features, one of which is: Marketing Material
Marketing material is a library of educational marketing materials that will help you learn how to advertise your business with excellent results.
Under this feature you will also get a platform called, "Pinstitute." Pinstitute is an interactive workshop that allows you to connect with other pinners.
There's also webinars and marketing resources for small businesses.
For more of the features of a business account, read this post.
Navy Sneakers NEBULA Geox C Women's D • Create Boards With Keywords
Pinterest search proficiency is remarkable. By using keywords on your board names, Pinterest search will help pinners locate you and your business.
Pinterest SEO expert, Anna Majkowska said:
"To surface your boards on Pinterest’s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names (e.g. “Salvador Dali Prints”) and more broad ones (e.g. “Fine Art Prints”). Don’t forget to write compelling and targeted descriptions of your boards, too, and add to them frequently to keep your followers engaged and to make your boards easier to discover." -Anna Majkowska.
Try to you select a category for each board and write irresistible descriptions of your boards, this will help others find them and also help Pinterest to recommend your boards as well.
At the bottom of the box, as seen on screenshot above, is an option entitled "Collaborators." This option allows you to invite other pinners by adding their username or email, screenshot below.
This in turn will create a group board, which will show up on both your profile and the profile of all those you added.
Thus, all those on the board can now contribute pins to the board.
• Set A Pin Strategy
This requires you to have a plan for how to pin in order to get the results you want.
Pin wisely by taking into consideration your purpose and intentions.
NEBULA Women's Sneakers D Navy C Geox What are you goals?
- Do you want to “Drive traffic to your blog or website?
- Increased brand awareness?
- Improve sales?
- Are you trying to “Multiply customer engagement?
Being able to pinpoint your goal as seen on screenshot will help you collect top images to pin for best results.
• Pin Placement
Study shows that pins that are placed in front or at the center of a board gets more views and engagement.
Hence, take notice of your pin placement and be sure to place your most essential pins near the middle of the top, or the second row of your board.
• Pin Friendly
Navy Women's Geox D NEBULA Sneakers C Place a pin button on your blog or website and make sure all pages and blog posts have a featured image that can be pinned automatically.
Further, place a "follow me on Pinterest" button on your home page to encourage your target audience to easily follow you.
• Cross Promote Your Pins
Connect your account with your other social media accounts by creating a Pinterest tab on Facebook, tweet your pins, share them on Google+, and embed pins on your blog posts where appropriate.
Embedding pin button on your blog or website is easy and it’s a great way to get more repin. You can create an embedded code on the Pinterest site.
• Promote Other Pinners in Your Niche
This requires that you engage consistently with your community by commenting on their pins, repin, & like their pins, as well as tag them.
For example, you can tag @another Pinner you're following in one of your pin descriptions.
This will help other pinners to easily fine, engage, and connect with you.
• Show Your skills
Create or come up with keyword-rich pins, boards titles, and descriptions to increase your Google search ranking and be found for your expertise.
Focus your attention on keywords and phrases your targeted audience are constantly searching for online.
There are numerous tools that can help you fine out what keywords and phrases your audience are searching for.
• Observe Your Percentage
Produce enticing boards by making sure that 40% of your pins are inspirational, and motivating.
Also let another 40% of you pins are instructional and educating. Then 20% should be about your brand or business.
It is understood that about 80% of all content pinned on Pinterest are Repins. Leverage that and repin amazing content your readers will love.
When Pinning, obey the 80% and 20% guideline. That mean you share 80% of other pinners content and 20% of yours.
• Create Stunning Images
Images are the heart of all social media platforms. But the best performing images for each platform vary in size and shape.
For Pinterest, vertical images perform well. Make sure to create one or two tall images for every blog post you publish.
Create an image size of about 735 x 1102 because image sizes like this performs amazingly well on Pinterest.
• Use Promoted Pins
Promoted pins are pins you promote to a massive audience by paying for advertising and exposure.
There 3 types of Pinterest ad campaigns available. They are:
Choose from among these, or use all 3 campaign options for maximum results.
8fit is a workout and meal plan app that guides users to a healthy lifestyle by providing customized workouts and meal plan and also trackers to enable clients chart their progress.
8fit used Promoted App Pins to increased signups rates up to 5% higher than other social platforms, and up to 50% subscription rates higher than other social media channels.
Here’s what 8fit’s growth manager said about the result of their Promoted App Pins:
“After a few months running Promoted App Pins, we’re thrilled by the performance as well as the support and advice we received to help us scale.” — Thomas Petit, Growth Manager, 8fit.
Women's NEBULA Geox D Sneakers Navy C Brands are paying huge amounts to have their products or pins seen by a massive audience. Promoted pins will gain you access to the following:
- Top placements on Pinterest Oboz Low Luna Shoe Hiking Women's Mineral Blue ArAzqHT
- Massive reach to targeted audience
- C D Geox Navy NEBULA Women's Sneakers Greater creative ad units
NEBULA Geox Sneakers D Navy C Women's These advantages will help:
- Drive traffic to your blog or website
- Create brand awareness, and
- Sneakers Geox Navy C D NEBULA Women's Improved engagement which will effectively result in increased ROI.
Study found people who saw Promoted Pins had 40% greater awareness of new products and 50% higher purchase plan than those who never saw it.
• Rich Pins
There are 5 types of Rich Pins: App Pins, Product Pins, Article Pins, Recipe Pins, and Movie Pins.
Rich Pins have more profitable data to help you grow your business, compared to a regular pin. With Rich Pins, brands see increased traffic, improved brand awareness, better engagement, and more sales, with more than 82% jump in repin/pin ratio.
• Use Promoted Video
As you are taking advantage of Pinterest marketing, be sure to add promoted videos as part of your master plan.
Why you should?
According to an in-house study conducted by Pinterest, 67% of pinners say they're motivated by videos to take action on the platform. This is in contrast to 32% users of other social media networks.
Stats also shows that 75% pinners say they’re likely to watch videos on subjects that appeals to them, in contrast to 55% of users on other social media platforms.
Lowe is a retailer with stylish home products that took advantage of Pinterest marketing by investing on Promoted video.
Lowe’s social media manager, Savannah Samuelson said:
“Video Pins enable our customers to discover new DIY ideas in an entertaining format. Beyond the video, Pinners are also given step-by-step guidance and insight into products used in home improvement projects.”
Futher, he said:
“Pinterest video provides us an opportunity to further engage with pinners seeking home improvement projects, inspiration, and confidence. We’re thrilled with the results. Videos were viewed in their entirety and our customers saved the pins for future reference as they plan to improve their homes.” — Savannah Samuelson, Social Media Manager, Lowe’s.
These goes to show the potential of Promoted Videos on Pinterest.
When creating videos, please, make certain to focus your video creation on “Storytelling and How-To’s.” These types of videos performs exceedingly well on Pinterest.
For more on Promoted Videos, read this post by Svitlana Latysheva and Shanta Footwear Biscuit Adrienne Boot Ankle Women's Vittadini q5Rt1gt6.
These Pinterest marketing tips are essential for your business growth. Implementing them will significantly grow your business in the shortest amount if time.
However, there are others ways to grow your business on Pinterest. Your honest comments will be highly appreciated.
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